Added：2024/12/27

In recent years, by the financial crisis, the preparation of linshu willow handicrafts export was blocked, stalled sales. Linshu government guides and training, adjustment of product structure willow, the survey people consumer psychology, to be bold and willow crafts market from overseas to promote the preparation of the country.

It is understood that willow establishment is Linyi features arts and crafts industry, a thousand years of history, more than 80% of products exported, the export volume of over 100 million U.S. dollars, is a high export-oriented industries. "Over the years, we have done business straw and willow, two looks at foreign countries, no serious study of domestic market, in fact, there is a large domestic demand." Recently, manager of Willow Linshu Yushu Liu Zi-Chao told reporters. Since October last year, the proportion of the domestic market the company has less than 20% to 50%.

A few years ago, Liu Yushu willow products produced by more than 80% are exported to the United States, France, Spain and other countries, the export delivery value of 600 million. Since last year, by the financial crisis, export orders, the company reduced by half. No export to domestic sales, in order to develop the domestic market, the company through independent innovation, to adjust product structure, in the most serious impact of willow products business cases, benefits not only did not decline, but to achieve growth.

After analyzing the market situation, Liu Zi-Chao believe that with the improvement of living standards and domestic plastic limit the implementation of the development of willow products, ushered in the spring. However, different consumer demand at home and abroad, in order to open the domestic market must change to adapt to the psychological needs of domestic consumers. First of all, prices must be reduced. Second, foreign consumer products just as the willow supplies a kind of life is essentially a one-time consumption, and domestic consumers in the very practical at the same time also see it as a craft, with a secondary consumer or even the potential for appreciation, so that product modeling required to be beautiful, unique.

Began in October last year, in order to reduce product prices, the companies used in the past round wicker divided into three, with a half-Liu Liu to process products, to greatly reduce the cost. At the same time, increase the modeling aspects of design research, the new record more than 30 varieties. Liu picked up a willow from the ultra-establishment into the "Bird's Nest" shape basket, enraptured, said: "This thing that we designed specifically for the sample of domestic consumers, put on the market in short supply." These measures, received a significant effect. Last November, just a business to Jinan ordered twenty thousand eggs in one basket, and more recently, many customers come to the consultation visit. The first two months of this year, in the neighboring state of many companies is still in the case of wait and see, Yushu Willow Company has achieved significant sales growth.

Straw and willow products, because the domestic market and huge development potential, Liu Linshu most companies have turned to the domestic focus, all kinds of straw and willow, wholesalers, agents overwhelmed, straw and willow crafts usher in the preparation of national development in the spring.

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